The ease of use that can be delivered by a smartphone service has revolutionised the mobile Internet such that Internet use increasingly shifts to mobile devices.
The daily time spent in 2015 by adults in the USA with digital media on mobile device of 51% surpassed their time spent on desktops and notebooks of 42%. Time spent on mobile Internet usage has grown three folds from less than an hour in 2008 to nearly three hours in 2015.
This trend will continue and disrupts the way services are provided in any industry. Therefore, more and more mobile services are created which means that every new service will compete against more competitors than before. New apps must therefore stand out from other apps first by the best possible user experience, second by including newest innovations to prove being/staying leading edge.
One such innovative technology is NFC (Near Field Communications) which is currently used in payment systems (credit cards, public transportation tickets) but will be used to enable an online shopping experience in the store. A customer will ‘tap’ an article in the shelf, see customer testimonials, price comparisons, add to its wish list, tell a friend, receive a reminder when a discount is offered and more.
iBeacons use inaudible audio signals to send customers a personal discount offer to their mobile phone when walking through a department store and give them directions to find articles of their choice.
NFC technology is also best suited to connect devices (IOT – Internet of Things), for example to use a smartphone for opening a door, or give access to sensitive data.
3D technology allows better visualization of articles for mobile shopping. An increased sales experience is also provided by integrating Artificial Intelligence and Augmented Reality.
Newest innovation we support:
NFC / iBeacons
QR code scanner
IOT Internet of Things