Case study: Football app
The app provider aims to become the number 1 football app attracting +100 million users within two years. Currently footballers communicate with their fans almost exclusively on Facebook/Instagram/Twitter. There are a few new companies trying to occupy this new niche. However, the app provider has worked out several competitive advantages such as offering players a revenue share, integrating brands, and interconnecting related apps.The service is tailored to football and enables fans to interact with the match and to engage with their idols before, during and after the match. It includes user profiles, posts, chats, contests, news updates, results, and a shop-in-shop system.