Users choose which device with what screen to use in what context. A screen can be as small as a smart watch or as big as a smart TV. The devices such as wearables, smartphones, tablets, notebooks, desktops have different operating systems with different characteristics or use web browsers offering different features.
For a company it is a big challenge to determine which devices/screens a service shall support as this decision significantly determines the potential user reach of the service but also the costs such service creates in its development and in its operations.
So, if you as a company wish to provide a service to be used on any device, you can either develop a version which is coded in the native language of the operating system of each device (Native Development) or you can use a framework which is translating one code basis into all relevant languages of all operating systems (Hybrid Development).
The main advantage of native apps is their performance as they are compiled in machine code. They secure access to all functions using native API’s. This leads to fluid animations, multi touch support and latest software support. Native development creates higher costs because you need dedicated software developers for each system, as the languages are quite different. Using hybrid development you only need the same skilled software developers working with a system framework.
The easiest way is to develop a hybrid app using a framework such as PhoneGap, Ionic, AngularJS with one generated code reaching devices such as iPhone/iPad, Windows Phone, Android Phones/Tablets, and iTV. Hybrid application development is faster, simpler, and the app is much easier to maintain. Hybrid apps use the WebView of the smartphone and are built in a similar manner as websites. Hybrid apps are installed on the phone like any other app.
Advantages of hybrid apps:
- Platform/device independent use
- High user reach
- Flexibility
- Easy deployment in app stores
- Good price-quality ratio
Disadvantages of hybrid apps:
- Slower performance than native
- Higher battery consumption
- More storage space needed
- Cannot use all features of all systems
- Cannot use all hardware components
Advantages of native apps:
- Lean and light code, runs faster
- Works closely with operating system
- Can use all components and features
- Can capture newest capabilities
- Easy monetisation in app stores
Disadvantage of native apps:
- Different programming skills needed
- Higher development costs
- More expensive to operate/maintain
The decision which way to go is highly dependent on the type of service, the target audience, the functionality and the expected number of users. We will support you on this decision based on our combined entrepreneurial and technological experience, as this is highly influencing your costs and profitability.